Drink concept
Cold Brewed Delights
Not iced nor hot, but coffee brewed for hours by using cold water. It gives a silky-smooth taste, ease of use and the key to hundreds of curiosity-sparking coffee drinks.
Relevant insights
A new ice age has begun
Cold coffee is one of the fastest growing trends on the global beverage market and across Europe. In Finland and Estonia, monthly orders of cold coffee drinks have increased from the past years.
At-home baristas are going out
Consumers have developed their coffee knowledge at home during the pandemic. They are now looking for higher quality coffee as well as new and interesting coffee experiences.
Conscious guests want new treats
Many young consumers are looking for heathy, clean label, non-alcoholic refreshments. They want something new, exciting and insta-friendly.
Exceed expectations
Pure brew with smooth taste
Cold Brew has a smooth and pure taste which is less bitter and sour than other coffee. It's easy to learn and easy to love. The Paulig Cold Brew Concentrate is also a clean product brewed with organic coffee and water only.
Smart simplicity
Open it, mix it, serve it
We did the 16 hours of brewing for you to serve it in a couple of seconds. Just remember to mix the Cold Brew Concentrate with some kind of beverage before you do. Simply choose soda water for a Cold Brew Soda, milk for a Cold Brew Latte, or lemonade for a Cold Brew Lemonade. Create energy boosting coffee drinks in the mornings and sparkling mocktails or cocktails in the evenings. Your imagination is the only limit.
Business tip
Serve it with style
The package is nice, but the value of your coffee drinks will increase when Cold Brew Concentrate is poured from a glass decanter. You’ll find it in our web shop.
Value creation
Moments of clarity
The Cold Brew Concentrate is double filtered which makes it crystal clear. So, your drinks will look nice – at your place and in the Instagram feeds of your guests!