WINNING IDEA

Make vegetarian originals rather than meat imitations

Let’s not desperately try to come up with fake meat versions of traditional favourites. Because honestly, those dishes tend to become poor imitations of the originals. Let’s cook plant-based food that’s nutritious and delicious by nature. That’s exactly what this concept is about. Let us introduce the recipes, ideas and tips that help you master the art of green cooking and flavouring.

True vegetarian recipes

Try these flavour-bursting and curiosity-sparking dishes where veggies are the natural heroes.
IT’S A FACT

Greens deserve to be more than sidekicks

Vegetables have been playing sidekicks in the kitchen for too long. It’s time to let their pure, inherent power take us to the new level of cooking. To bring out all they’ve got – all their true flavours. This is a chance to let greens offer all the creativity and variety that satisfy everyone at the table. To do good with great food.

How to turn veggies into favourite food

If you really want to make your little guests crave for greens, you have to start treating those ingredients as the heroes they are. This is how you do it.
  • Rethink the greens

    Change the perception of vegetables by making them juicy, slow-cooked, smoky, rustic, belly-filling, finger-licking good. They have to be as much comfort food as the meat we crave in our hungry moments.

  • Don’t be a chicken

    Greens should not only be fresh. Not only green. Nor healthy. Make them spicy, strong, flavourful and tasty. Dare to push the boundaries by flavouring with spice mixes from all over the world until they barely taste green anymore.

  • Don’t make it weird

    Remember that green food is about ordinary cooking – not just weird dishes like stuffed peppers. Also describe the food with pride, but without terms like “vegan” since those might be turn-offs. “Beluga Bolognese” sounds more exciting than “Vegan Bolognese”.

  • Boost healthy identities

    If a kid hears that she’s “picky” or “not a big fan of veggies” it will become a part of her identity. But it could also go the other way around. So, let’s try to boost healthy identities by referring to the kids as “adventurous eaters” and “daredevils” instead.

PRO TIP

Deep-fry to make kids try

French fries are clearly among the kids’ favourite foods. So, why not deep-fry more veggies as a smart way to introduce new vegetarian dishes? By doing so, you make it easier for our little food critics to try!

SMART SIMPLICITY

The go-to sauce for school chefs

How salsa helps you elevate any dish on the weekly menu and cater every kid with natural flavours.

The benefits of eating greens (once and for all)

One great thing about vegetarian food is the opportunity to use seasonal ingredients, which means cheaper, tastier, healthier and more sustainable food.
  • Nutritious

    The vitamins, fibers, antioxidants and minerals that veggies bring are key for kids who grow a lot. Boosted brain development and immune system are two physical benefits.

  • Affordable

    Compared to meats and meat-ish substitutes, greens are usually the more affordable option. If you can choose seasonal produce, the difference is even bigger!

  • Easy

    There are lots of misconceptions about vegetarian food. But in fact, vegetarian food is super easy to cook, easy to make tasty and easy to manage on a large scale.

  • Inspiring

    Since the world of vegetarian food is not yet as explored as the traditional meaty dishes, there’s so much to try and so many flavour combinations waiting to be tasted.

  • Sustainable

    In general, plant-based food has a much smaller carbon footprint than meat and dairy products. Use seasonal produce keep that footprint as small as possible.