Food concept
Handy Bites
Easy ways to create flexible servings for delivery, take-away, enjoying on the go or on the spot.
Relevant insights
The eating habits are changing
Making food portable has become a huge trend as we increase our eating on the go Meanwhile, delivery apps have boosted take-away sales during the last couple of years.
Convenience is the top driver
Most people are constantly looking for ways to simplify their lives. Lack of time is the most common reason for not cooking yourself.
Food is the new fashion
These days, food is not just body fuel or flavour experiences to share with friends and family. It’s something that defines who you are. In fact, many people value insta-worthiness over taste.
Business tip
Pack smartly
When it comes to warm food, paper bags and boxes are actually better than plastic. Paper absorbs more steam, which keeps the food fresh and things like fries crispy. It also preserves the heat better.
Business tip
Give them a reason. Because it works.
A study* has shown that servers who present their upselling offer and use the word “because” get a 93% hit rate, even with a weird reason. So, next time you suggest something extra, you could try to put it like: Want some fries because it’s Friday?
Business tip
Deconstruct when needed
If a certain item is not very suitable for take-away or delivery, simply turn it into a DIY dish. Loosely pack all ingredients and include clear instructions on how to heat up and put the stuff together. This way your guest will have a great experience at home.